Graham Whitaker

Think of today’s Google as less of a directory and more of a digital concierge. Over the past few years the company has been weaving artificial-intelligence threads into every corner of its search experience, turning simple look-ups into guided, hyper-personal “journeys.” A lot of SEOs focus on the flashy rollout of AI Overviews (those snapshot […]

If you run a home-cleaning service, you know the thrill of reading a glowing review: “They were amazing! My house has never looked cleaner. Super professional, on time, and they even got the spots I always miss. I’ll definitely be booking again—and telling everyone I know.” Comments like this do more than stroke your ego—they

If you’ve already taken care of the SEO basics—like setting up Google Search Console, verifying your site is indexed, and doing some keyword research—great! You’ve got a solid foundation. But if you’re ready to start driving real growth in traffic and sales, it’s time to move beyond the basics. That’s where advanced SEO comes in.

A practical, plain-English guide to thriving in the post-keyword era 1. Why a New “AI Mode” Even Matters In May 2025 Google quietly flipped a switch: every U.S. searcher can now tap an AI Mode tab that sits beside “All,” “Images,” “Maps,” etc. The moment they do, Search turns into a chat window powered by

A practical guide for small business owners, marketing teams, and IT departments Website migrations aren’t just about giving your site a fresh coat of paint. Whether you’re redesigning your site, changing domains, switching CMS platforms, or moving to a faster host — your SEO is at serious risk if the process isn’t handled strategically. A

When it comes to marketing, most small business owners focus on things like strategy, budgets, or the latest shiny tool. And yes — those things do matter. But after working with dozens (maybe hundreds) of businesses, I’ve learned that mindset might actually be the biggest factor that separates the businesses who grow from the ones

If you’ve been paying attention to how AI is changing search, you might’ve come across a post by SEO veteran Greg Boser — someone who’s been shaping the search industry longer than some digital marketers have been out of high school. Greg recently weighed in on the evolving nature of SEO in the age of

1. AI in Conversational Search / AI Overviews Google says: Your ads will appear inside AI-powered summaries and Gemini chat sessions.Reality check: These placements are experimental, inconsistent, and hard to control. You can’t reliably target them, and reporting is vague at best. ⚠️ Until performance data and targeting options improve, treat this like beta fluff.

The funny thing about change is that it doesn’t show up with a loud bang or a flashing sign. One day, the world operates one way. The next, it’s flipped on its head—no warnings, no headlines, just a quiet shift that leaves everyone scrambling to catch up. By the time most folks notice, the rules

TL;DR: Google’s Sundar Pichai says AI-powered search (like AI Overviews) is sending more traffic to more websites, but some small businesses worry it’s reducing their chance to connect with customers directly. AI agents are changing the way people shop, but Pichai sees opportunities for businesses to grow—if they adapt. To keep up, focus on high-quality