Graham Whitaker

Google’s search tool—something billions of people use every day—is getting a big upgrade thanks to artificial intelligence (AI). Here’s a breakdown of what’s happening, and why it matters to your business: What’s New with Google Search? Google has introduced something called AI Overviews. This feature uses AI to quickly give users a summary answer at […]

Imagine showing up to a party and standing outside for 10 minutes waiting for someone to answer the door. It’s frustrating, awkward, and leaves a bad first impression. A slow website does the same thing to your potential customers. Not only can it drive visitors away, but it can also impact your visibility in search

Building high-quality backlinks is one of the most effective ways to improve your website’s visibility in search engines. But let’s be honest—most small business owners don’t have the time, budget, or know-how to dive into traditional link-building methods like guest posting or cold outreach. If that sounds familiar, there’s a resource that could make a

Your website isn’t just being checked out by humans anymore. It’s getting visits from artificial intelligence—no, not the robot apocalypse kind. More like research assistants and nosy little bots peeking through your pages, deciding whether you’re worth recommending. So here’s the big question for today:Is your website AI-friendly? This isn’t just tech talk. It’s about

If you’ve started using AI tools to create content for your website or marketing, you’re not alone—AI is everywhere. But before you hit publish on those blog posts, product pages, or FAQs, you need to understand how Google is really viewing this type of content. Recently, two key voices at Google—search representatives (we’ll refer to

Search is evolving. For decades, Search Engine Optimization (SEO) has been the cornerstone of digital visibility—optimizing websites to rank higher in search engine results on platforms like Google and Bing. But a new player has entered the arena: Generative Engine Optimization (GEO). With the rise of AI tools like ChatGPT, Gemini, and Perplexity, the way

Google says it supports the open web, and people inside the company, including CEO Sundar Pichai, have spoken about the importance of supporting websites and publishers. But not everyone agrees that this is happening in practice. One former Google employee even claimed that sending traffic to websites (like yours) is seen inside the company as

JavaScript makes websites more interactive and dynamic, but it also brings challenges—like ensuring your site is crawlable, indexable, and loads quickly. If search engines can’t properly process your JavaScript, it can hurt your rankings and organic traffic. That’s why JavaScript SEO is crucial. When done right, it improves how search engines understand and rank your

Table of Contents Pillar 1: Mindset Pillar 2: Logistics Setup Pillar 3: Marketing Wrap-Up & Additional Resources Welcome to the Entrepreneurial Journey Do you have an idea that excites you? Are you ready to be your own boss? If you’re a small business owner or planning to launch a startup in the Chicagoland area, you

Why Title Tags Matter for Your Website For small business owners, having a strong online presence is essential. One of the simplest yet most effective ways to improve your website’s visibility in search engines is by optimizing title tags. A well-crafted title tag can help your website rank higher, attract more visitors, and increase conversions.