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It’s weird times in the digital marketing universe. For decades, traffic and revenue were inseparable. More traffic meant more leads, more conversions, more revenue. It was a direct, predictable correlation—like peanut butter and jelly, cacio e pepe, palak and paneer. But in the last few years, that relationship has broken down. We’re seeing a strange, […]

If you’re still skeptical about posting without links, let’s talk about real-world results. 🚨 In our tests, posts that include a link get, on average, only 10% of the reach, engagement, likes, comments, and shares compared to those without a link. 🚨 This isn’t a guess—it’s been tested multiple times across Twitter (X), Facebook, Threads, […]

If you’re a small business owner trying to grow your brand online, here’s something you need to know: Every major platform—YouTube, Facebook, Instagram, LinkedIn, Twitter, Reddit, and Threads—prioritizes native content over external links. That means when you post a link to your website, the algorithm downranks your content. Why? Because these platforms make money by […]

When designing a website for your small business, it’s easy (and exciting!) to focus on layout, images, and branding. However, one crucial element that often gets overlooked is color accessibility. Choosing the right colors ensures that all potential customers—including those with visual impairments or color blindness—can easily navigate and engage with your content. Ignoring color […]

Managing content, keeping up with customer needs, and organizing business documents can feel overwhelming—especially when time is limited. Google’s NotebookLM is an AI-powered notebook that helps streamline your workflow, making content creation, document management, and even podcast-style audio summaries easier than ever. Why Should Small Business Owners Care? Whether you’re managing a marketing campaign, drafting […]

AI is a hot topic, often discussed in extremes. For small business owners, understanding the risks of underplaying or overstating AI usage can help avoid pitfalls and create a balanced, transparent approach. Two Risks to Watch: Understating and Overstating AI Use Understating AI Use (“Shadow AI”) While 75% of people use AI at work, over […]

Essential Strategies for Small Business Owners 1. Maintain Confidentiality Until You’re Ready to Launch Keeping your plans private until your business is ready to launch can help you avoid unnecessary risks. Premature exposure could give competitors an opportunity to respond or replicate your ideas. Avoid distractions during the critical stages of development and focus on […]

Are you a small business owner looking to crack the code to success with Google Ads? Let’s get straight to it: the most critical factor in your campaign’s success isn’t about perfecting your ad copy, optimizing quality scores, fine-tuning landing pages, or using fancy automation tools. While all those things are important, they aren’t the […]

If you’re a small business owner using WordPress for your website, this vulnerability in the Gravity Forms plugin could be a serious concern for you. Let’s break it down in plain terms and explain what it means, why it’s dangerous, and what you can do to protect your business. What is Gravity Forms? Gravity Forms […]