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For small business owners with WordPress websites, this conversation highlights some critical changes and challenges within the WordPress community. Here’s a simplified breakdown to help you understand and navigate these discussions: What’s Happening? Why Does This Matter to You? Matt’s Perspective: In response, Matt suggests these changes may not be feasible under the current WordPress […]

WordPress is navigating a storm of controversies involving its leadership, governance, and legal entanglements. For small business owners who depend on WordPress, it’s crucial to understand what’s happening and how it might affect your website. Below is a detailed FAQ that addresses these issues, including recent announcements, community reactions, and actionable insights. 1. What is […]

Tokyo Tales and Block-y AdventuresSmall business owners, gather ‘round! WordPress’ annual State of the Word (SOTW) went global again this year, landing in Tokyo, Japan—a fitting choice given how much the platform owes to its Japanese community. The event, held at Tokyo Node Hall, brought together big ideas, cultural celebrations, and the kind of geeky […]

2024: A Year of Growth, Change, and Marketing Lessons This year was a reminder that marketing isn’t just about flashy campaigns or clever taglines—it’s the lifeline that can make or break a business. I watched a small startup navigate thrilling highs, crushing lows, and the “what-in-the-world-is-happening” moments that every business faces. The unexpected hero? Instagram. […]

The internet has revolutionized how home service businesses reach and connect with customers. While traditional advertising methods like print and radio remain relevant, the shift to a digital-first world means businesses must focus on managing both their online presence and reputation. Understanding the fundamentals of digital marketing, especially search engine optimization (SEO), is essential for […]

As a small business owner, every dollar you spend on marketing counts. You’ve probably been told to invest in Google Ads to grow your reach. That’s great advice! But here’s the catch: if your “Google Ads person” is relying solely on Performance Max (PMax) campaigns and calling it a strategy, you might not have a […]

Running a small business is a constant balancing act. Marketing budgets are tight, and every penny you spend needs to pull its weight. That’s why many small business owners turn to Google Ads—a platform with seemingly endless potential to connect you with your ideal audience. But here’s a reality check: if your “Google Ads person” […]

A court ruled in favor of WP Engine against Automattic and its founder, Matt Mullenweg, in a dispute involving WordPress-related services. The court granted WP Engine a preliminary injunction, requiring Automattic to reverse certain actions they had taken against WP Engine. This decision is critical because it restores WP Engine’s ability to operate and interact […]

Businesses can fail for countless reasons. Sometimes the cause is obvious—like a product that never quite worked or lacked demand. But occasionally, the signs of success are there: a working product, paying customers, and rising sales. Then something breaks, and the business collapses. How does this happen? Here are some real-world scenarios: These scenarios illustrate […]