Web Marketing

Businesses can fail for countless reasons. Sometimes the cause is obvious—like a product that never quite worked or lacked demand. But occasionally, the signs of success are there: a working product, paying customers, and rising sales. Then something breaks, and the business collapses. How does this happen? Here are some real-world scenarios: These scenarios illustrate […]

Maintaining your website’s health is crucial for attracting customers and maintaining your online presence. Think of your website like a car—routine maintenance is essential to keep it running smoothly. While fixing a typo or replacing a broken image is obvious, many critical improvements happen “under the hood.” Are you ensuring your website is optimized for

The digital marketing landscape is evolving at an unprecedented pace. For small businesses in the Chicagoland area, keeping up with these changes is critical to staying competitive. However, hiring qualified talent is becoming a growing challenge. Industry demands are changing faster than the workforce can adapt, and traditional hiring practices may no longer meet the

Stay prepared by understanding the impact of AI, Google’s antitrust challenges, the importance of technical SEO, and more. As 2024 winds down, it’s time for small business owners to anticipate changes in the SEO landscape for 2025. With shifts in search platforms, evolving AI tools, and Google’s ongoing legal battles, staying informed and adaptable is

Automattic, a major player in the WordPress ecosystem, recently forked a paid premium plugin, rebranded it, and distributed it for free. This move has raised concerns among small business owners and developers who rely on WordPress plugins for their websites, with many feeling it could disrupt trust in the plugin and theme marketplace. What is

As we head into 2025, artificial intelligence (AI) continues to revolutionize how businesses create and optimize content. HubSpot’s latest State of AI Report reveals that 43% of marketers use AI for content creation. For small business owners, this presents an exciting opportunity to amplify your marketing efforts while saving time and resources. But how exactly

Google Analytics 4 (GA4) has been a go-to tool for measuring website traffic, but recent reporting issues have raised concerns for businesses worldwide. Although Google announced a resolution to the problem on November 20, discrepancies in traffic data persist for many users, including our agency. We’re using this opportunity to outline what’s happening, share our

Keywords are the backbone of your website’s SEO strategy—they’re the words and phrases people type into search engines when looking for products or services like yours. Choosing the right keywords helps your site show up in search results, driving more traffic and potential customers to your website. But how do you find the right keywords?

If you’re running a business and want to attract more customers online, keyword research is the first critical step in improving your website’s search engine optimization (SEO). Keywords are the specific words or phrases your potential customers type into search engines like Google when they’re looking for products or services like yours. By understanding and

The search visibility of affiliate businesses tied to major publishers like Forbes, Wall Street Journal, CNN, Fortune, and Time has dropped sharply in recent months, according to data from search visibility firm Sistrix and several search consultants. This decline in traffic is valued at over $7.5 million, according to Sistrix. These publishers had been earning