If you run a home-cleaning service, you know the thrill of reading a glowing review:
“They were amazing! My house has never looked cleaner. Super professional, on time, and they even got the spots I always miss. I’ll definitely be booking again—and telling everyone I know.”
Comments like this do more than stroke your ego—they give future customers a sneak peek of the spotless experience they can expect. With a little strategy, those words can become one of your most powerful marketing tools. Here’s how to put your best Yelp reviews to work.
1. Showcase Top Reviews Everywhere You’re Found Online
Most homeowners check reviews before they hire a cleaner. Make their decision easy by placing rave reviews front and center—on your website’s homepage, in a dedicated “Testimonials” section, and across social media. Pair the quote with an eye-catching before-and-after photo, and you’ll turn casual browsers into confident leads.
2. Celebrate Your Crew When Clients Sing Their Praises
When a review mentions an employee by name, highlight it in team meetings or group chats. A quick shout-out boosts morale and reinforces the standards you expect on every job. Even constructive feedback can become a teaching moment that lifts the whole team’s game.
3. Work Reviews into Your Physical and Digital Marketing
Think beyond screens. Print your “Review of the Month” and frame it at the office or on a living-room-shelf–styled display the next time you stage a photo shoot. Drop standout quotes into email newsletters, service estimates, or even a magnet you leave behind after each clean. The message: “Real people trust us—you can too.”
4. Reply to Every Review—Especially the Tough Ones
A quick “Thank you! We loved making your place shine!” shows you value happy clients. Got a less-than-perfect comment? Respond calmly, acknowledge the concern, and explain how you’ll fix it. Future customers notice—and they appreciate a pro who owns mistakes and makes things right.
5. Encourage Customers to Share Their Sparkling Spaces
Happy clients love showing off freshly cleaned rooms. Invite them to tag your business when they post photos or time-lapse videos on social media. Re-share that user-generated content (with permission), and you’ll have authentic, eye-catching proof of your work—far more persuasive than any stock image.
Bringing It All Together
Your Yelp Page isn’t just a collection point for feedback—it’s a trust-building machine. By highlighting the reviews you’re already earning and responding with care, you’ll amplify word-of-mouth, attract more homeowners, and keep your crew energized.
Ready to level up? Dive into your Yelp dashboard, polish your profile, and put these five tips into action. Those “wow” reviews won’t just sit there—they’ll start filling your calendar with the kind of customers you love to serve.
FAQ
1. How do I get more Yelp reviews without asking directly?
Yelp discourages directly asking for reviews, but you can encourage them by:
- Providing exceptional service every time
- Adding a Yelp badge or link to your website and email signature
- Displaying “Find us on Yelp” stickers or signage
- Following up with a thank-you message after service that includes a link to your Yelp profile (but no direct ask)
2. What if I get a negative review? Should I respond?
Yes—responding professionally shows prospective clients you care. Acknowledge the feedback, stay calm, and offer to make things right. Many customers will overlook a bad review if they see you handled it respectfully and sincerely.
3. Is Yelp advertising worth it for a cleaning business?
Absolutely. Yelp users are often searching for services like “house cleaner near me” and ready to book. You only pay when someone clicks your ad, and you can start with as little as $5/day. It’s great for high-intent, local leads.
4. Can I highlight Yelp reviews in my marketing?
Yes! Just follow Yelp’s guidelines: keep the review wording exactly as it appears, credit the reviewer by name, and don’t alter or paraphrase. You can use them on your website, flyers, emails, or even social media posts.
5. How often should I update my Yelp profile or photos?
We recommend reviewing your profile monthly. Rotate in fresh photos of your team, tools, or recent cleanings. Keeping things up to date helps you stand out in searches and shows you’re active and trustworthy.
6. What’s the “Yelp Guaranteed” badge, and how do I get it?
Yelp Guaranteed is a program that covers eligible customers if something goes wrong with a service they book through Yelp. It adds a layer of trust. To qualify, you’ll need to enable Request-a-Quote and meet Yelp’s eligibility requirements.