I just saw a $2.7 million deal fall apart—all because of an email.
The VP of Sales thought he wrote the perfect reply to a pricing objection.
It was thoughtful. Detailed. Logical.
But the potential client? They completely misunderstood it.
No response. No questions. Just silence.
After three weeks of follow-up emails went nowhere, he finally picked up the phone (after some serious nudging).
Only then did he learn the truth: The prospect thought the email sounded rigid and uncooperative—and had already signed with a competitor.
All because tone and intent got lost in translation.
📧 Email is cheap. Email is fast.
But email is also the wrong tool for most sales conversations—especially the important ones.
Think about this:
- Words = 7% of communication
- Tone of voice = 38%
- Body language = 55%
Email wipes out 93% of your ability to connect, clarify, and collaborate.
Yet we default to it because it’s easy.
As a small business owner, your time is limited—and every lead matters.
⚠️ Ask yourself:
What sales conversations are you handling over email right now…
that really deserve a phone call or a face-to-face chat?
That one call might be the difference between closing a deal—or losing it.